Client: Carmarthenshire Tourist Association

The project entailed identifying the most realistic ideas for development to ensure that the River Towy reaches its full potential as a resource for tourism in the area. Working closely with the town’s Riverside Association and Carmarthenshire Council, the consultation process sought to support their efforts in promoting  the activities and events associated with the river as a wider package of ‘things to do’ in the area.

Creating new partnerships was key to this project in order to promote the River as a resource to benefit the whole of Carmarthen.

We set up a series of meetings with stakeholders of the project to discuss current issues and ideologies. We completed a feasibility study into the awareness of the river in Carmarthen and conducted market research with an on-line questionnaire into current community use and potential community use of the river.



  • Research into grant opportunities
  • Powerhouse event
  • Creation and development of ideas
  • Step-by-step guide for implementation
  • A final report on the findings and recommendations


  • Project management
  • Research methodology
  • Community engagement
  • Event organisation
  • Creative skills
  • Partnership working
  • Report writing
  • Translating



“Canta recently delivered a research study for Carmarthenshire Tourist Association that focussed on forging links between the town of Carmarthen and users of the River Towy. We found them to have an imaginative and professional approach, and a willingness to adapt and refine in response to feedback received over the course of the research.  The final report produced an outcome beyond our expectations, and following the action plans provided by Canta, has enabled the group that we commissioned the work for to leap forward with their plans.

We have had a positive experience with all members of the Canta team who have delivered on all aspects of the brief.  Ww have found them to be extremely personable, easy to work with and professional at all times.   Lowri Jones, Project Officer ,Rural Tourism Clusters Project